Mobile advertising in India could cross Rs 500 crore in the next five years, according to one exec, though this is only one company prediction, based on whatever data they have, so take it with a grain of salt. And bottlenecks remain: the Indian market is valued at Rs 40 crore, and can only grow if operators provide open Internet access at low rates along with standardization of regulations, the story says.

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Firecemobilecontent reports growing number of consumers are turning to new platforms including online streaming and mobile video according to a new study issued by market research firm Knowledge Networks.While users ages 13 to 29 (and, to a lesser degree, users ages 30 to 43) are far ahead of users ages 44 to 54 in embracing emerging video sources, their spending on these new platforms is not significantly higher, Knowledge Networks notes–in all, the average consumer aged 13 to 54 spends roughly $31 per month on video-related content, of which $13 goes to TV service, another $13 to buying and renting DVDs and just $5 to emerging video distribution channels. Ten percent of users 13 to 29 now use mobile video services, compared to just 2 percent of both the 30 to 43 and the 44 to 54 groups–only 1 percent of all three demographic groups subscribe to monthly mobile video services, with just 26 cents of monthly video spending earmarked for mobile.

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Telenor and Nokia today announced cooperation on mobile services to accelerate the adoption of new Internet services on the Ovi services platform provided by Nokia. The agreement will enable Telenor customers to experience one of the best Internet services on their devices in the simplest way. The Telenor and Ovi services will be offered to Telenor customers in Norway, Sweden and Denmark as well as in Hungary.

As part of the collaboration, specific Nokia devices will be customized to provide easy access to both companies’ selected services, such as Nokia Maps, N-Gage and Telenor Music Store and Mobile TV, with more exciting services to follow. The services will be launched during the second half of 2008 across a wide range of devices. Nokia and Telenor have also agreed on business models and further collaboration on mobile Internet services to reinforce the two companies’ leadership positions in the market. 

“Our ambition is to be a leading operator providing new and user-friendly services accessible on mobile devices. The agreement with Nokia is the beginning of an exciting collaboration where we will extensively deploy the capabilities of our high-speed third generation mobile network,” said Morten Karlsen Soerby, Executive Vice President and Head of Telenor Nordic.

“We are pleased to announce this cooperation with Telenor and strongly believe that it will lead the way in the Scandinavian market in integrating devices and services together. Openness is at the core of the Ovi environment and we are constantly looking for new ways to offer consumers a great variety of experiences that they can choose from according to their own preferences,” said Timo Ihamuotila, Executive Vice President of Sales, Nokia. 

Mp3Player nokia software is an MPEG Layer 3 audio player for Symbian Series 60 devices. Supports MPEG-1/2/2.5 files, from 8kHz to 44.1kHz, from 8kbps to 420kpbs.

Features:
- English, German, Spanish, Hungarian, Italian, Russian;
- plays MP3 files (MPEG-1, MPEG-2, MPEG-2.5, ABR, VBR);
- 44.1kHz, stereo playback (if phone supports it);
- playlist shows all MP3 files on phone, organized into folders;
- displays IDv1, bitrate, frequency and mono/stereo;
- volume control;
- displays time elapsed and the length of the track;
- easy-to-use, continuous fast-forward and rewind;
- associated to .MP3 files;
- send mp3 files or Mp3Player via Bluetooth, e-mail, infrared;
- full support for Bluetooth headsets.

MP3 files
The purchase process requires the input of the IMEI number (obtain your 15-digit IMEI by pressing *#06# on your phone or by selecting Registration after starting the trial version of Mp3Player).

Unregistered version is fully functional, the full playback time is limited to 10 minutes.

Mp3 files may be transferred to the device using the following ways:
- Wireless Link: Requires a PC with an IrDa or Bluetooth port. It is strongly recommended to set the “Memory in use” to the MMC (Menu/Messaging/Options/Settings/Other)! After starting the connection on your phone, use the Wireless Link icon appearing on your PC desktop to send mp3 files to your phone.
- PCSuite: Requires a PC with an IrDa/Bluetooth/USB cable. Install and use the Nokia offical PCSuite software to transfer files to the MMC card (be sure to deactivate the automatic conversion of Mp3 files to WAV files on Nokia 3650!)
- MMC writer. Just copy them to the MMC, into any directory.

Fast forward and rewind
Mp3Player enables an easy-to-use, continuous fast forward and rewind. Just press the ABC or button, and navigate to the exact position using the joystick (left or right). The correct position may be easily determined using the elapsed time diplay and the progress bar.

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This Nokia shape-shifting screen concept incorporates two layers of plastic into his design-one flexible layer and one hard layer with liquid inside. The liquid would be pushed between the layers, forming different shapes on the surface.

The pictures we have are renders, but the concept is clear. A variety of keyboards could be generated using this technology, plus screen shifting at your whim. Fancy a QWERTY keyboard for your documents- you’ll get it, want a keypad for you texting, simply tap a key, it’s all there.

Other visual applications would certainly be possible, but we’ll let concept designer Rune Larson worry about that. Nokia offered a glimpse Monday when it unveiled its new “Morph” concept phone, a solar-powered, self-cleaning and shape-shifting mobile device.Based on the company’s research in nanotechnology — the science of building electronics at the subatomic level — the phone will be made out of material that can change into different shapes. In a video illustrating what Morph might someday be able to do, Nokia (NOK) shows the flexible device transforming from a traditional mobile phone with a detachable ear piece to a flat, paper-thin gadget and a wearable watch. It also shows the transparent, green device tapping solar energy, sensing chemical compounds in the air and repelling dirt particles

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Here are few Statistics  for mobile content growth

1. The market for premium mobile content platforms grew almost 20 per cent in 2007, generating $3.4bn in revenues.
2. Mobile content platform companies such as Alcatel-Lucent, Amdocs, Ericsson, Motricity NMS Communications and Qualcomm provide key systems and tools to ” in-take, catalogue, store and deliver content”.
3.  Many industries would be thrilled with 20 per cent growth but, while the mobile content platform and digital commerce services companies find it disappointing, much of the issue is out of their hands,” said Frank Dickson, chief research officer at MultiMedia Intelligence.
4.  The ring-tone market is softening while other content categories are failing to live up to expectations.
5.  Additionally, the mobile content platform and digital commerce services companies sit in the mobile content ecosystem stuck between the more powerful operators and content owners.
6.  The operators have tremendous power as they own the subscriber. The content companies have power as they own the content that individuals want. The revenue distribution among the different industry segments reflects this power imbalance.”
7.  The research report found that mobile music is still dominated by ring-tones. However, the growth of the category is muted as the decline of polyphonic ring-tones eats away at the gains made by music ring-tunes .
8. Ring-tones will remain the dominant music category throughout the forecast period, despite strong growth in full track downloads, streaming music and ring-back tones.

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